With the increasing competition in the new energy vehicle market, more and more car companies have also joined the pure electric vehicle industry one after another. The auto companies in the new energy vehicle market are basically full of pure electric vehicles. Electric cars, but in the field of pure electricity, the pace of launch is so slow, is the technical reserve insufficient? Is the slow pace of launch, not to say that the technical reserve is not sufficient, mainly due to its own positioning of the market, and user experience, market audience Population factors.
From the perspective of BBA, they have their own positioning on the market. These car companies basically have their own market reputation in the era of internal combustion engines, and have not prematurely matured on the basis of electrification infrastructure. It will damage its own market, and if the overall situation is not considered properly, it will be surpassed by the opponent, and even leave a bad reputation, so the introduction of pure electric will be slow.
In addition, the current audience of the BBA market is basically the audience of fuel vehicles. It is relatively slow for this customer circle to make changes. From the perspective of the market, the introduction of pure electric is basically based on The test is mainly for water. When there is a good reputation in sales, there are basically no other factors to worry about when launching the trend, and from the current electric vehicle market, the current pure electric vehicle market is based on policy. Oriented, coupled with production and design, the cost is also a problem. At the same time, the small sales are basically negligible.
All in all. The pure electric vehicle market is not quite a completely mature new market. Regardless of the use experience and the subsequent guarantee of the vehicle, the technology of electric vehicles has not developed to provide a relatively satisfactory experience. In the case of problems such as battery and battery life, the premature launch will also have an impact on its market positioning and development. When the time is right, BBA will post the perfect work with perfect works.